Our personal worlds slowed down, whilst external chaos increased and the ways we neglected ourselves and nature have come to light. In such times, a simple self-care practice can anchor peace in our lives. Founded in August 2020 by Michelle Chan, MISEICO gifts you that calm moment in your day through a self-honouring, sacred beauty ritual. MISEICO is for people who desire an uncomplicated skincare routine, while caring for the planet.
Michelle has felt challenged by teenage acne, that progressed to rosacea, dull skin, acne scars and pigmentation as she grew older. She could not find a fuss-free, organic skincare formulation that addressed all her skin concerns while accommodating her active lifestyle as a successful career woman who flew frequently and as a mother of two.
Harnessing her background as a skincare expert and a trained formulator, Michelle invested years of meticulous research to create MISEICO’s high-performance, active botanical formulations which are 100% natural, PETA-certified vegan and cruelty-free that work hard to care for your skin health. The results speak for themselves. Their award-winning best sellers include the MIRACLE POUR multi-active serum, all-in-one youth concentrate which won the Editor’s Choice Beauty Shortlist Awards 2021 and
Beauty Insider Winner for Best Natural/ Organic Skincare Best Serum. Their customers rave about having the confidence to go foundation-free with their smaller pores and glowing, firmer, smoother skin. MISEICO’s products are hand-blended in small batches to ensure high quality standards and poured into sustainable packaging. For every MISEICO product purchased, a tree is planted.
During this pause from in-person events and travel restrictions, MISEICO streamlined internal processes, identified online opportunities to foster trust through closer communication with customers and expanding brand awareness with customers, such as offering mindful living tips on social media. With such a strong customer focus and sustainable ethos, their sales has grown steadily during Covid.
Michelle seeks to set a benchmark in the clean beauty industry with MISEICO, “It is my sincere wish for us to shift away from mindless consumerism towards an ethos of sustainability, transparency, ethics, uncompromising integrity, quality and simplicity.”
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Written by: Pamela Ng